Mila Mukhortova - Creative Woods // Leading grad show campaign.

UVF GDD Grad Show 2016 & program promotion.

GDD is an intensive 2-year Graphic and Digital Design program at UFV, founded by Karin Jager in 2012, and located at the Mission Campus of the University of the Fraser Valley, BC Canada.

As the graduating student leading the grad show campaign, I tackled the key challenges of the program's obscurity, its remote location, and the region's agricultural stereotype. At the time of graduation, the program was very new and little known. The solution was to turn the location into a unique selling point, highlighting the program's strengths. The concept portrayed the Mission Campus as a special place in an ancient rainforest where graphic designers grow. The visual concept combined beautiful nature with a professional design environment, under the tagline "a place to grow."

Our campaign, Creative Woods, was featured by Applied Arts Magazine as one of the standout grad shows in Canada and won the 2016 Applied Arts Magazine Student Award for Complete Advertising Campaign.

The Grad Show campaign.

Beyond grad show.

While working on the GDD 2016 Grad Show concept "Creative Woods," we developed a promotional campaign for the GDD program featured in Applied Arts Magazine. Our goal was to share our experience and showcase what it feels like to be a Graphic and Digital Design student at the University of the Fraser Valley in beautiful British Columbia.

Our team selected a location just 5 minutes from our Mission campus on Bear Mountain for the shoot. Capturing over 200 images, we recreated the essence of the beautiful British Columbia coastal rainforest in a 2D poster, featuring our class desk, chair, and computer. It took three days of Photoshop work to seamlessly blend these images together. Check out the behind-the-scenes process!

Credits

Mila Mukhortova
Creative Direction, Art Direction; Print and Web Design;
CreativeWoods.ca promo video: script, storyboard; Dynamic media;

Peter McMann
Social Media Leading. Creative Woods copywriting;
GDD Social media managing & copywriting; Portrait and stopmotion photography;

Sultan Jumataev
Dynamic Media Leading. Social media grad's videos production;
CreativeWoods.ca Promo video production: video editing, visual effects, sound effects; Event video production;

Eugene Kulaga
Event graphic design; Refining design and general look;

Brittany Sandve
Event Exhibition, Portrait photography, Photo editing;

Courtney Verbeek
Maker Talks Coordinator

Paige Nelmes
Print Coordinator

Ziyi Hao
Exhibition Illustrator

Celina Frisson
T-Shirt Design

Lianne Kerpel
Sponsorship

Tori Hackett, Nicole Hatter, Shuai Xin, Shyanne Nicholson
Event coordinators

Arie Osterby
Social media grad's stopmotion production;

Shayleen Bain
Icons for social media design;

Amanda Piccolo
Event Graphic Design;

Bo Feng
Website Content management, Event coordinator;