UVF GDD Grad Show 2016 & program promotion.
GDD is an intensive 2-year Graphic and Digital Design program at UFV, founded by Karin Jager in 2012, and located at the Mission Campus of the University of the Fraser Valley, BC Canada.
As the graduating student leading the grad show campaign, I tackled the key challenges of the program's obscurity, its remote location, and the region's agricultural stereotype. At the time of graduation, the program was very new and little known. The solution was to turn the location into a unique selling point, highlighting the program's strengths. The concept portrayed the Mission Campus as a special place in an ancient rainforest where graphic designers grow. The visual concept combined beautiful nature with a professional design environment, under the tagline "a place to grow."
Our campaign, Creative Woods, was featured by Applied Arts Magazine as one of the standout grad shows in Canada and won the 2016 Applied Arts Magazine Student Award for Complete Advertising Campaign.
The Grad Show campaign.
Beyond grad show.
While working on the GDD 2016 Grad Show concept "Creative Woods," we developed a promotional campaign for the GDD program featured in Applied Arts Magazine. Our goal was to share our experience and showcase what it feels like to be a Graphic and Digital Design student at the University of the Fraser Valley in beautiful British Columbia.
Our team selected a location just 5 minutes from our Mission campus on Bear Mountain for the shoot. Capturing over 200 images, we recreated the essence of the beautiful British Columbia coastal rainforest in a 2D poster, featuring our class desk, chair, and computer. It took three days of Photoshop work to seamlessly blend these images together. Check out the behind-the-scenes process!
Credits
Mila Mukhortova
Creative Direction, Art Direction; Print and Web Design;
CreativeWoods.ca promo video: script, storyboard; Dynamic media;
Creative Direction, Art Direction; Print and Web Design;
CreativeWoods.ca promo video: script, storyboard; Dynamic media;
Peter McMann
Social Media Leading. Creative Woods copywriting;
GDD Social media managing & copywriting; Portrait and stopmotion photography;
Social Media Leading. Creative Woods copywriting;
GDD Social media managing & copywriting; Portrait and stopmotion photography;
Sultan Jumataev
Dynamic Media Leading. Social media grad's videos production;
CreativeWoods.ca Promo video production: video editing, visual effects, sound effects; Event video production;
Dynamic Media Leading. Social media grad's videos production;
CreativeWoods.ca Promo video production: video editing, visual effects, sound effects; Event video production;
Eugene Kulaga
Event graphic design; Refining design and general look;
Event graphic design; Refining design and general look;
Brittany Sandve
Event Exhibition, Portrait photography, Photo editing;
Event Exhibition, Portrait photography, Photo editing;
Courtney Verbeek
Maker Talks Coordinator
Maker Talks Coordinator
Paige Nelmes
Print Coordinator
Print Coordinator
Ziyi Hao
Exhibition Illustrator
Exhibition Illustrator
Celina Frisson
T-Shirt Design
T-Shirt Design
Lianne Kerpel
Sponsorship
Sponsorship
Tori Hackett, Nicole Hatter, Shuai Xin, Shyanne Nicholson
Event coordinators
Event coordinators
Arie Osterby
Social media grad's stopmotion production;
Social media grad's stopmotion production;
Shayleen Bain
Icons for social media design;
Icons for social media design;
Amanda Piccolo
Event Graphic Design;
Event Graphic Design;
Bo Feng
Website Content management, Event coordinator;
Website Content management, Event coordinator;
Maryanne McFarlane
Website Content management
Website Content management
UFV GDD faculty & staff
Wayne Chin
GDD Lab Support
GDD Lab Support
Camilla Coates
Design Production
Design Production
Miranda Ting
GDD Assistant Professor & Digital Design Coordinator
GDD Assistant Professor & Digital Design Coordinator
Paul Swanson
GDD Sessional Instructor & Project Manager
GDD Sessional Instructor & Project Manager
Karin Jager
GDD Department Head
GDD Department Head
Vicki Bolan and Brielle Mulder
GDD Department Assistants
GDD Department Assistants