Photography & imagemaking.
Urban Academy is a private school in New Westminster that aims to deliver an exceptional and innovative education experience. In Fall 2018, the school moved to a brand new campus and prepared to attract more prospective students over the next year.
My role in this project was to create brand hero images for the new Urban Academy website. This was 100% production work and it involved 2D compositing, photomanipulation, and retouching. I was provided with the concept, student images, and backgrounds, and I also had the opportunity to participate in the student photography session. Since the students weren’t models or actors, it was challenging to art direct them during the photoshoot. Consequently, post-production required extensive assembling of different body postures and facial expressions. This fun and challenging project was one I really enjoyed. I’m including before-and-after images and making-of pieces from it.
Before and after.
